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Social Media: How to Measure Effectiveness

Social Media: How to Measure Effectiveness

by Rubin Spann | Oct 10, 2018 | Blog, Marketing, Medtech, Rubin Spann

When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4...
Boosting Your Go-To-Market Plan with Social Media Activities

Boosting Your Go-To-Market Plan with Social Media Activities

by Rubin Spann | Sep 27, 2018 | Blog, Marketing, Medtech, Product Launch, Rubin Spann

Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
The Power of PR in MedTech Product Launches

The Power of PR in MedTech Product Launches

by Rubin Spann | Sep 13, 2018 | Marketing, Medtech, Product Launch, Uncategorized

The only thing constant in MedTech is change. This is particularly true with customer engagement and advertising trends. When it comes to generating visibility and credibility for your company, public relations activities prove valuable when they promote company...
Engaging Customers During Your Product Launch

Engaging Customers During Your Product Launch

by Rubin Spann | Sep 1, 2018 | Marketing, Medtech, Product Launch, Rubin Spann

The healthcare landscape is everchanging, adding several elements of unpredictability to medical device global product launches. While unexpected challenges are inevitable during global product launches, frequent direct customer engagement has proven very effective...

Recent Posts

  • Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products
  • Effective Use of Micro Training Videos to Accelerate Product Growth
  • Increasing Patient Loyalty in the Healthcare Industry
  • Social Media: How to Measure Effectiveness
  • Boosting Your Go-To-Market Plan with Social Media Activities

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