Resilient and Driven

Early Career
From Alcon, Rubin moved to New York City and stepped into the role of Director of Client Services for Rx Brands at Omnicom Global Group, Healthcare Division, where he was identified by management as a strong marketing leader with reliable go-to market experience to help Novartis’ Cardiovascular Division reposition its industry-shattering hypertension portfolio.
In 2008 Rubin accepted an opportunity in Basel, Switzerland to become Head of Global Marketing for Digital Technology at Straumann Dental Implant Company, the largest dental implant company in the world. While there, Rubin Spann led an initiative to digitize and commercialize the manual workflow of restoring patient’s missing teeth utilizing CADCAM Technology. This highly successful initiative was the first of its kind in the dental implant industry and significantly contributed to Straumann’s expanded global market share growth.
Global Marketing Squared
Currently, Rubin Spann owns and operates Global Marketing Squared (GMS²), a virtual boutique branding and product launch firm for healthcare companies, which he founded in 2015. Built on a global platform, Rubin Spann created Global Marketing Squared to help global marketing teams at healthcare companies focus on strategic planning and building brands. Rubin is currently working with a small dental startup in Memphis, TN to commercialize a proprietary diagnostic technology, an exciting venture for Global Marketing Squared.
When it comes to the healthcare sector, Rubin Spann envisions a future where global marketers embrace and utilize cutting-edge
Rubin Spann earned his MBA of General Management & International Marketing from Texas Christian University in Fort Worth, Texas in 2001. Prior to this, he was a candidate at the Masters of Science of Foreign Service program at Georgetown University in Washington, D.C. Rubin earned his BA in Organizational Psychology and Business at Catholic University of America also in Washington, DC. In his free time, Rubin enjoys spending time with his family, is an avid racquetball player, and enjoys contemporary jazz music.