by Rubin Spann | Jun 10, 2022 | Blog, Rubin Spann
Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital health that includes technologies such as mobile health (mHealth), health information...
by Rubin Spann | Oct 10, 2018 | Blog, Marketing, Medtech, Rubin Spann
When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4...
by Rubin Spann | Sep 27, 2018 | Blog, Marketing, Medtech, Product Launch, Rubin Spann
Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
by Rubin Spann | Sep 1, 2018 | Marketing, Medtech, Product Launch, Rubin Spann
The healthcare landscape is everchanging, adding several elements of unpredictability to medical device global product launches. While unexpected challenges are inevitable during global product launches, frequent direct customer engagement has proven very effective...
by Rubin Spann | Jul 19, 2018 | Blog, Rubin Spann
I’m Rubin Spann, and I’ve had the pleasure over the past 15 plus years (or, 5,475 plus days) of pursuing my professional passion as a global marketing leader – launching products, platforms, and services for medical device, pharmaceuticals, and healthcare technology...
