by Rubin Spann | Oct 10, 2018 | Blog, Marketing, Medtech, Rubin Spann
When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4...
by Rubin Spann | Sep 27, 2018 | Blog, Marketing, Medtech, Product Launch, Rubin Spann
Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
by Rubin Spann | Sep 13, 2018 | Marketing, Medtech, Product Launch, Uncategorized
The only thing constant in MedTech is change. This is particularly true with customer engagement and advertising trends. When it comes to generating visibility and credibility for your company, public relations activities prove valuable when they promote company...
by Rubin Spann | Sep 1, 2018 | Marketing, Medtech, Product Launch, Rubin Spann
The healthcare landscape is everchanging, adding several elements of unpredictability to medical device global product launches. While unexpected challenges are inevitable during global product launches, frequent direct customer engagement has proven very effective...
