by Rubin Spann | Jun 10, 2022 | Blog, Rubin Spann
Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital health that includes technologies such as mobile health (mHealth), health information...
by Rubin Spann | Apr 2, 2019 | Marketing
Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales...
by Rubin Spann | Dec 19, 2018 | Marketing
Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and training content. More recently, micro-training...
by Rubin Spann | Nov 6, 2018 | Marketing
The healthcare industry has become an increasingly competitive environment. Patient trends are changing toward self-care which are strengthened by digitalization and customized patient care. With an influx of choices and the internet increasing patient connectivity...
by Rubin Spann | Sep 27, 2018 | Blog, Marketing, Medtech, Product Launch, Rubin Spann
Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
