Rubin’s Blog
Digital Health Trends For 2022 & Beyond
Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital health that includes technologies such as mobile health (mHealth), health information...
Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products
Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales...
First Blog Post!
Check back soon as Rubin Spann writes about cars, GM, and his all-time favorite - the Chevy Camaro.
Effective Use of Micro Training Videos to Accelerate Product Growth
Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and training content. More recently, micro-training...
Increasing Patient Loyalty in the Healthcare Industry
The healthcare industry has become an increasingly competitive environment. Patient trends are changing toward self-care which are strengthened by digitalization and customized patient care. With an influx of choices and the internet increasing patient connectivity...
Social Media: How to Measure Effectiveness
When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4...
Boosting Your Go-To-Market Plan with Social Media Activities
Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
The Power of PR in MedTech Product Launches
The only thing constant in MedTech is change. This is particularly true with customer engagement and advertising trends. When it comes to generating visibility and credibility for your company, public relations activities prove valuable when they promote company...
Engaging Customers During Your Product Launch
The healthcare landscape is everchanging, adding several elements of unpredictability to medical device global product launches. While unexpected challenges are inevitable during global product launches, frequent direct customer engagement has proven very effective...
5,475 Plus Days Living My Professional Passion
Global Marketing Expert, Rubin Spann, talks about his 5,475 days and why he isn’t even close to slowing down.