by Rubin Spann | Apr 2, 2019 | Marketing
Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales...
by Rubin Spann | Dec 19, 2018 | Marketing
Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and training content. More recently, micro-training...
by Rubin Spann | Nov 6, 2018 | Marketing
The healthcare industry has become an increasingly competitive environment. Patient trends are changing toward self-care which are strengthened by digitalization and customized patient care. With an influx of choices and the internet increasing patient connectivity...
by Rubin Spann | Oct 10, 2018 | Blog, Marketing, Medtech, Rubin Spann
When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4...
by Rubin Spann | Sep 27, 2018 | Blog, Marketing, Medtech, Product Launch, Rubin Spann
Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase...
by Rubin Spann | Sep 13, 2018 | Marketing, Medtech, Product Launch, Uncategorized
The only thing constant in MedTech is change. This is particularly true with customer engagement and advertising trends. When it comes to generating visibility and credibility for your company, public relations activities prove valuable when they promote company...
